[CASE] case / 04 · 2024
[STACK] Medusa.js · Next.js · SALESmanago
[ROLE] rebuild · operate · grow
2024
Fashion · DTC
/ → kbatkowska.pl

K. Batkowska

The store ran on a SaaS platform that was expensive to maintain, slow on mobile and offered no real way to segment customers. Time to first byte was over 1.4s and conversion sat at 0.9%.

I
Approach
/ K. Batkowska

What we delivered.

We moved the catalogue and checkout to a headless setup, with a Next.js frontend on the edge and Medusa as the open backend. SALESmanago handles CRM and automation and is connected to real product events in the store.

/ problem

The store ran on a SaaS platform that was expensive to maintain, slow on mobile and offered no real way to segment customers. Time to first byte was over 1.4s and conversion sat at 0.9%.

/ approach

We moved the catalogue and checkout to a headless setup, with a Next.js frontend on the edge and Medusa as the open backend. SALESmanago handles CRM and automation and is connected to real product events in the store.

/ scope
  • Migration off an off-the-shelf platform
  • Custom checkout
  • Catalogue rebuild (4,200 SKUs)
  • RFM segmentation in SALESmanago
  • Abandoned-cart workflows
2.4×
conversion lift
−38%
LCP time
+71%
returning visitors
12ms
p99 search
/ related services

A similar problem?

Thirty minutes on the numbers. We will tell you if and how we can help, without slides.

Book a call
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