Fashion · DTCcase / 01 · 2024
K. Batkowska
→ kbatkowska.pl
[NODE] monkydot.ops
[LOC] Gorzów Wlkp. · PL
[SINCE] 2018
An e-commerce software house
built by people [
who ran online stores]
We build headless commerce on Medusa.js and Next.js. Before that, we spent years running e-commerce on the brand side, in stores turning over more than €25M a year. That's why we look at margin and cost per order as closely as at Core Web Vitals.
→ Headless commerce / e-commerce management / SALESmanago partner
/01
€25M
annual GMV across the stores we run
/02
7+
years in e-commerce operations
/03
SM
official SALESmanago partner
/04
M·N
Medusa.js and Next.js stack
I
Four things worth knowing up front.
Most software houses build stores. We spent years running them day to day on the brand side, and that experience shapes how we plan and build today.
[ 01 ]
We weigh technical decisions against margin.
Every architecture choice has a cost in maintenance, licences and team time. So alongside Core Web Vitals, we look at what it costs to process a single order.
[ 02 ]
We run stores ourselves.
We work as e-commerce management for brands turning over around €25M a year. The stores we build for clients are the same kind we manage ourselves every week.
[ 03 ]
Launch is where the real work starts.
Many projects lose momentum in the months after go-live. We stay on as part of your tech and operations team until the store reaches the scale we agreed on.
[ 04 ]
Some things we won't promise.
We don't promise 200% growth in three months, and we don't sell brand strategy decks. We also turn down projects where we can't see a business case.
boilerplateHow agencies put it
- Best-in-class tailored solutions.
- Our experts will deliver value.
- Synergy. Innovation. Scalability.
- Brand strategy for $60,000.
- 200% growth in 3 months. Guaranteed.
monkydotHow we put it
- The stores we run turn over €25M a year combined.
- We build on Medusa.js and Next.js.
- The first call takes 30 minutes and needs no NDA.
- After launch we stay on and keep developing the store.
- We check every decision against cost and margin.
II
What we do.
We run audits, build headless commerce stores and manage day-to-day store operations. You can hand us the whole thing or just one area.
→ /01[svc.01]
Medusa.js
Store backends on the open-source Medusa.js engine: data modelling, custom modules, integrations and performance.
→ /02[svc.02]Next.js
Storefronts in Next.js (App Router, server actions, ISR) that score 95+ in Lighthouse and are built for heavy traffic.
→ /03[svc.03]E-commerce ops
Interim or fractional Head of E-commerce. We work in your team's own channels and take responsibility for the KPIs we agree on.
→ /04[svc.04]Sales Manago
We are an official partner. We implement the platform and build custom workflows, RFM segmentation and automation based on your store data.
→ /05[svc.05]Performance audit
A review of frontend, backend, infrastructure and unit costs. You get a list of tasks for the next 7, 30 and 90 days.
→ /06[svc.06]ERP · PIM · OMS
Subiekt, Comarch, MS Dynamics, Akeneo and custom PIMs. We connect the systems so your operations team no longer copies data between spreadsheets.
→ /07[svc.07]Migrations →
Shopify Plus → Medusa, Magento → headless, WooCommerce → Next.js. We plan each migration to keep your search rankings and keep sales running.
→ /08[svc.08]Composable commerce
We choose and connect the SaaS services your store needs and keep the total subscription cost in proportion to your margin.
→ /09[svc.09]Tech advisory
Advisory for boards and CTOs: build-or-buy decisions, technical due diligence before investment, and the technical roadmap.
III
Technology chosen for scale.
We pick tools that can grow without costs jumping and that don't tie you to a single vendor. The rest is integration work.
Core
Medusa.jsNext.js 15TypeScriptPostgreSQLRedisStripeAlgolia
Frontend
React 19TailwindFramer MotionRadix UIApp Router
Infra · DevOps
VercelRailwayAWSDockerGitHub ActionsSentry
Commerce ops
SALESmanagoGA4 / GTMKlaviyoSegmentAkeneo PIMComarch ERP
Sales Manago partnerComposable certified
ops.live panel loading
IV
Selected work.
Two examples. We're happy to email full case studies as PDFs.
K. Batkowska
2024Medusa · Next.js · SALESmanago
Moved from an off-the-shelf platform to a custom headless stack. We rebuilt the checkout and catalogue and set up customer segmentation in SALESmanago.
2.4×
conversion lift
−38%
LCP time
+71%
returning visitors
Automotive · B2Bcase / 02 · 2024
BM Automotive
→ bm-automotive.pl
BM Automotive
2024Next.js · ERP · PIM
A B2B store with 80k SKUs, real-time ERP sync, price lists for individual customers and wholesale ordering.
80k
SKUs in real time
<200ms
search latency
B2B
per-customer pricing
V
How we work.
We split each project into four stages. We lead every one of them and take responsibility for it.
/ 1–2 wks
i.
Business audit
We start with the numbers: cost per order, product margin and the sales funnel. Design work comes later.
/ 2 wks
ii.
Architecture
We decide what stays, what gets replaced and what we build from scratch, then agree a roadmap with budget and dates.
/ 8–16 wks
iii.
Build
A discovery sprint, then an MVP and further iterations. Code review, tests and monitoring are in place from day one.
/ ongoing
iv.
Operate
After launch we stay on as your external tech team and e-commerce management until the store reaches the agreed scale.
VI
Let's talk about your store.
We usually start with a short call about your numbers and what's holding the store back. At this stage there's no need for an NDA or a long brief.